At Dynamix, we sit at the tip of the video advertising innovation spear (it’s more comfortable than it sounds). We hope these observations and insights from our team serve as useful intelligence to our clients and colleagues in the space and contribute to a better understanding of where this video advertising ship is headed.
Video ad tech provider Dynamix has rolled out advanced reporting and analytics in its STREAMx platform, enabling advertisers and publishers to track at a deeper level the performance of dynamically-created video ads. Read more.
Unique Content or Advertising That’s Immediately Recognizable – It’s a topic that has been discussed for years within the advertising industry. Iconic brands often are accompanied by iconic advertising that is instantly recognizable – Coke, Apple, Nike, etc. Read more.
Mobile video consumption is only going to grow, especially as more apps and services such as Vine, NowThisNews, and others offer bite-sized video content ideal for social networks, smartphones, tablets, and other mobile devices. Read more.
We recently started thinking about the future of the Outdoor Channel, a channel that’s popular with men. Beyond the Outdoor Channel, what’s happening with technology and outdoor sports — hunting, fishing, etc.? Read more.
With online streaming, the way we watch — and the way networks work — is changing. Companies like Dynamix are stepping in with digital rendering software to sustain the ad-based TV ecosystem. Read more.
As a direct result of the growing consumer demand for digital video, the video advertising ecosystem is also growing and thriving along with it. Read more.