Cynopsis: DIGITAL

NY-based Dynamix, formerly DynamicVideo, has launched STREAMx, a digital video ad platform that’s designed to customize and syndicate repurposed TV ads across IPTV, online, mobile, and tablet screens. Dynamix says the STREAMx platform combines media assets (videos, existing TV spots) with advertiser data feeds (products, deals, and branch locations) and user data (device, location, weather) to deliver relevant and localized video ads in unlimited combinations. It’s able to accomplish this due to the company’s patent-pending composite rendering technology. Among STREAMx’s other features, Dynamic says the platform supports VAST, VPAID, and iFrame, and also gives clients the ability to swap out new video creative at any time.